By Aashish Verma
In this story, we'll discuss the functions of this tool, its price, how to set it up, and whether it's worthwhile to use.
Once known as a Facebook Pixel. Since Meta rebranded, the tool is now called the Meta Pixel.
It's code for your company's website. Once implemented, this code tracks how people react to your Facebook ads and how they use your website.
Meta's Business Help Center instruction about the product doesn't state it's free. But Sprout Social and Shopify say the Facebook Pixel is free to use online.
Meta offers three installation ways: directly uploading the code to your business' website, via a partner integration, or emailing the instructions to the webmaster.
The free Facebook Pixel tool may be worth considering if only to gather data to help you improve your marketing strategy and save money on ads by figuring out which ads are working and which aren't.
Other advantages of Facebook Pixel that these businesses have noted include conversion monitoring and data access for retargeting.