Facebook Pixel: What is it? How to Use Meta's Marketing Tool?

By Aashish Verma

In this story, we'll discuss the functions of this tool, its price, how to set it up, and whether it's worthwhile to use.

Name of Tool

Once known as a Facebook Pixel. Since Meta rebranded, the tool is now called the Meta Pixel.

What is Meta Pixel?

It's code for your company's website. Once implemented, this code tracks how people react to your Facebook ads and how they use your website.

Cost of Meta Pixel

Meta's Business Help Center instruction about the product doesn't state it's free. But Sprout Social and Shopify say the Facebook Pixel is free to use online.

Installation of Meta Pixel

Meta offers three installation ways: directly uploading the code to your business' website, via a partner integration, or emailing the instructions to the webmaster.

Is Meta Pixel Worth Trying?

The free Facebook Pixel tool may be worth considering if only to gather data to help you improve your marketing strategy and save money on ads by figuring out which ads are working and which aren't.

Other Benefits of Meta Pixel

Other advantages of Facebook Pixel that these businesses have noted include conversion monitoring and data access for retargeting.

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