HRX by Hrithik Roshan is a fitness brand that provides athleisure clothing in India and it seems like they are planning to expand their business as HRX by Hrithik Roshan partners with Flipkart to bring a new audio range.
HRX by Hrithik Roshan Partners with Flipkart to Bring a New Audio Range of Wireless Audio Devices
HRX is a fitness brand and it is quite a famous one here in India. Now HRX by Hrithik Roshan has partnered with e-commerce giant Flipkart and launched a range of wireless audio devices.
The audio range has two wireless earbuds, two neckband style earphones, Bluetooth earphones, and a portable Bluetooth speaker. The whole audio range is priced between Rs 999- Rs 2,999, and are sold exclusively on Flipkart. The range will be launched on Myntra too in some later time.
The company has said that the handsfree earphones and audio solutions are a necessity in this weird COVID-19 pandemic and these devices powered by Qualcomm will provide some decent solution to the problem.
With any of the devices from the range, you also get a three-month subscription of Gaana Plus(music streaming service), and access to exclusive HRX playlist for free.
“Audio accessory has been a natural extension when it comes to HRX’s product categories. These products are designed to address the needs of fitness and running enthusiasts,” said Afsar Zaidi, chief executive officer (CEO)and co-founder, HRX.
“Globally, this category is witnessing a 11% year-on-year growth. The ongoing pandemic has led to extreme digitisation with people working and even exercising through online classes earphones and earbuds have become essential,” Zaidi added.
“As a homegrown e-commerce company, we have a deep understanding of Indian consumers and requirements. The partnership with HRX marks our first foray into the audio devices segment, as part of our licensee deals and puts forward our commitment to collaborate with the best of brands and technology to bring the next 200 million consumers into the fold of e-commerce,” said Dev Iyer, vice-president – private labels, Flipkart.
The road to creating a mark in this segment however will be a tough one for HRX by Hrithik Roshan as there are all the companies that have great audio devices in this range so you have competition with Xiaomi, Vivo, Oppo, Realme. Sony. JBL and Harman, and Sennheiser. So the bottom line comes to how good a product is and for that, we will have to see the real-life performance of these audio devices.
Check out the range here
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