Zuckerberg to integrate WhatsApp, Instagram, and Facebook Messenger

Zuckerberg to integrate WhatsApp, Instagram, and Facebook Messenger
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Facebook’s CEO Mark Zuckerberg planning to integrate the messaging infrastructure of the Facebook Messenger, WhatsApp, and Instagram. As reported in the New York Times.


While the three apps remain standalone, the integration would allow for communication between the services. For example, a Whatsapp user, would be able to message another user on Facebook Messenger. Such a move will require a massive reconfiguration of the apps, but  Facebook plans to complete this effort which is in the early stages of its work, with a goal of completion by the end of this year or early 2020.

Mark Zuckerberg said that all the three apps would have end-to-end encryption, which is now available only in WhatsApp. This integration may allow sharing of information between these apps, but simultaneously it may raise unease to some users who want to keep their data private.

Zuckerberg might be hoping that this move would encourage more people to join or stay on Facebook as the younger generation uses Instagram more than Facebook. So, this integration could communicate between these three apps without switching into another platform.

In a statement, Facebook’s CEO Mark Zuckerberg said that they wanted to “build the best messaging experiences we can; and people want messaging to be fast, simple, reliable and private.” It added: “We’re working on making more of our messaging products end-to-end encrypted and considering ways to make it easier to reach friends and family across networks.”

By binding all the three apps messaging infrastructure together, Zuckerberg wants to increase the utility of the social networking sites, keeping their billions of users engaged inside its ecosystem.
This move increased the questions of data privacy because of how user information may be shared between the services. Today, WhatsApp requires people to register only a phone number to sign up for the service. In contrast, Instagram and Facebook Messenger ask users to provide their real identities by signing up with their gmail accounts.
Whatsapp and Instagram were independent companies which were acquired by Facebook. Facebook acquired Instagram and Whatsapp in the year 2012 and 2014 respectively.
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